Behavioral Finance
Why impulse purchases feel rational in the moment
The brain's reward system doesn't distinguish between genuine need and emotional response. Understanding this helps explain a lot.
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Webinar Series
The Mind
The Mind
Behind
Money
When a purchase feels necessary but your bank account says otherwise, something deeper is at work. These sessions examine the emotional patterns that drive financial choices.
Psychology-Driven
Each session grounded in behavioral finance research
Live & Recorded
Online
English
What This Is
Spending is rarely just about money
Think about the last time you bought something you didn't plan to. Maybe it was a subscription you've barely used, or a purchase that felt urgent in the moment. Afterward, the logic was hard to find.
Getene Vusesu is a structured webinar series that looks at exactly those moments. Not to judge them, but to understand them. Each session draws on psychology, behavioral economics, and real patterns in how people experience financial stress, reward, and avoidance.
The series is designed for people who want to understand their own relationship with money more clearly, without oversimplified advice or generic budgeting rules.
Our Approach
Behavioral patterns
Emotional triggers
Clearer awareness
Session Topics
What the series covers
Six sessions, each focused on a distinct dimension of financial psychology. The topics connect and build on each other, but each stands on its own.
01
Emotional Spending and the Reward Loop
When spending becomes a response to stress, boredom, or anxiety, it follows a predictable neurological loop. This session maps that loop and explores how awareness of it changes behavior.
02
Money Scripts: The Stories We Inherited
Many financial habits trace back to childhood observations. This session examines how early money narratives shape adult spending patterns.
03
Scarcity Mindset and Abundance Thinking
How perceived scarcity affects decision-making quality. When the brain operates in survival mode, long-term thinking becomes difficult.
04
Identity, Status, and the Purchases We Justify
Spending often signals something about who we are or who we want to be. This session looks at the psychology of status-driven purchases and how identity shapes financial choices in ways we rarely notice.
05
Avoidance and Financial Anxiety
Avoiding bank statements, ignoring invoices, putting off budgeting. Financial avoidance is a recognized psychological pattern with specific causes.
06
Building a Conscious Relationship with Money
The final session brings the series together. What does it look like to engage with money from a place of awareness rather than reaction?
What's Included
Every session includes
Each webinar in the series is structured to give participants both conceptual understanding and practical reflection tools.
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Live facilitated session
Each webinar runs live with a structured format and time for questions.
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Session recording access
Full recording available after each live session for review at your own pace.
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Reflection worksheets
Guided written exercises designed to connect session content to personal experience.
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Curated reading list
Key sources and further reading on behavioral finance and financial psychology.
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Participant discussion space
A structured online space where participants can exchange observations between sessions.
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Concept summary notes
Written summaries of core psychological concepts covered in each session.
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Access to full series archive
Participants who complete the series retain access to all session materials.
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Q&A segments each session
Dedicated time within each session for participant questions and discussion.
How It Works
From registration to the final session
Step 01
Choose your access level
Review the session topics and select whether you want access to individual sessions or the complete series. Details are on the pricing page.
Step 02
Receive your session links
After registration, you receive access information and the schedule for upcoming live sessions. Calendar invites are included.
Step 03
Attend or watch the recording
Join live for the full interactive experience, or watch the recording at a time that suits you. Both options include all accompanying materials.
Step 04
Work through the reflection exercises
The worksheets are designed to be used after each session. They take the concepts from the webinar and apply them to your own patterns and history.
Step 05
Engage with the participant community
Between sessions, the discussion space gives you a place to share observations and read how others are engaging with the material.
From the Blog
Perspectives on financial psychology
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PsychologyFinancial anxiety and the avoidance cycle
Avoiding financial information is a well-documented psychological response. It provides short-term relief and creates longer-term complications.
Read more -
Money ScriptsThe money beliefs we absorb before we can name them
Children form financial attitudes by observation, not instruction. Those early impressions often outlast any formal financial education.
Read more
The Series Facilitator
Psychology meets practical context
The Getene Vusesu series is facilitated by a practitioner with a background in behavioral psychology and financial counseling. The sessions are designed to be intellectually grounded without being academic in tone.
The approach draws on established frameworks from cognitive behavioral psychology, attachment theory applied to money, and behavioral economics research. Each session is structured to be accessible to people without a psychology background while remaining substantively useful to those who have one.
Our Approach